A Question Of Copyright
Poor Martin Schwimmer has stirred up quite a hornet’s nest (Scoble’s got the running summary) with his recent post on his decision to ask Bloglines to stop aggregating his blog’s RSS feed. While many are quick to criticize, I think it’s important to stop to examine the issue a little deeper to see if there’s any validity to his concerns.
First, let’s examine Martin’s opening volley:
This website is published under a Creative Commons license that allows for non-commercial use, provided there is attribution. Commercial use and derivative works are prohibited.
It was brought to my attention that a website named Bloglines was reproducing the Trademark Blog, surrounding it with its own frame, stripping the page of my contact info.
At first, you might think this is a bit ridiculous, but let’s break down the issue by examining the site’s licensing terms.
Non-Commercial Use
This is probably a pretty valid argument – although I’m not clear whether or not Bloglines is currently making money, they certainly are an ongoing commercial entity. But it is a fine line – I seem to remember there being similar grumblings in the Open Source community, back when people starting building commercial services on the back of GPL software. Actually, now that I think about it, that argument is ongoing.
Maybe it would help if we took a step back. Can we agree that if someone took Martin’s page and sold in on t-shirts, then that would be an infringement? Absolutely. And if someone offered copies of the content printed and bound? Again, a blatant violation. But what about an individual user viewing the page through a commercial aggregator located on their desktop? No way in hell is that a violation.
But once the jump is made to a server-based aggregator that provides the same functionality, the line between commercial and non-commercial purpose becomes a little less certain.
(Another question: is a web-cafe that charges for Internet access in violation if one of its users view Martin’s site?)
Although Martin, in a response on his blog, laments:
At least with Google’s contextual ad program, the blog creator gets some money.
True. Although Martin certainly doesn’t make any money from Google when it creates a derivative work from his blog and displays the result in its search listings on Google.com. I wonder: has Martin contacted Google to have his site removed from its search engine? Apparently not.
No Derivative Works
You have to concede this one to Martin – “no derivative works” is a pretty clear statement.
Attribution
What constitutes “attribution”? Well, if you go according to the definition provided on the Creative Commons’ Licenses Explained page:
Attribution. You let others copy, distribute, display, and perform your copyrighted work – and derivative works based upon it – but only if they give you credit.
Hmm…that doesn’t really shed much light on it, does it? What constitutes “credit”? What “contact info” would satisfy Martin’s requirements under the Creative Commons licensing scheme? A telephone number? An address? A link directly to his contact page?
How about a link to the original web site?
A quick examination of any blog in Bloglines reveals that it displays a prominent banner featuring the name of the blog as part of its user interface. And a link to the original top-level blog URL. And links to each item on the original source blog. And the following description of the blog:
The Trademark Blog from the law offices of Schwimmer and Associates
If this doesn’t satisfy the criteria of “attribution”, what will?
An Interesting Twist
Up to now, the discussion has been focused on the terms of Martin’s Creative Commons license. But there’s an interesting twist: Martin’s RSS feed doesn’t actually contain his Creative Commons license! That’s right, if you examine the raw XML, you’ll find a “copyright” element with the contents:
Copyright 2005 Martin Schwimmer
Hmm. That’s interesting – given that every other page on Martin’s site contains an embedded link to his CC license, would I be right in thinking that the RSS is not subject at all to its licensing terms? Could it be that his feed is, gasp, protected using plain ol’ regular copyright? In that case, it would appear that all bets are off.
While I certainly don’t wish this to be the case, you have to concede that Martin is following the letter of the license he stipulated, both for the original page as well as the RSS feed. While we may not like the outcome, or the fact that such an attitude not only will balkanize useful applications and innovation on the web, I don’t think you can argue the facts – after all, trademarks and copyright are his beat.
Implications
While it may not have been his intent, I think Martin’s actions have highlighted a legitimate concern for both content creators and aggregators. The proliferation of aggregation services is driven by an age-old secret to business: steal from the commons. The web is being viewed by web-based businesses as a wonderful resource for building value-added services, but it’ll only take one really well-funded lawsuit to bring down this house of cards. Web-based services need to think about embedding CC recognition into server-based applications to protect themselves from this possibility.
For us, the blog community, we need to remember that the purpose of the Creative Commons license is to allow the creator to exert control over the fruits of their labor. While we might want everyone to choose the least restrictive CC licensing terms, if we choose to blatantly disregard those licensing terms when we don’t agree with them (or dog-pile on the creator), we’re undermining the viability of the licensing scheme as a whole. To that end, perhaps we should be browbeating web-based services, such as Bloglines, Rojo, Feedster, Feedburner, and PubSub to incorporate CC license recognition intelligence into their services and use it to filter out content that hasn’t been properly licensed for their purposes. Doing so would serve two-purposes: protect these services from future infringement litigation; and further cement the Creative Commons licensing scheme’s reputation as a legitimate mechanism for creators to exert control over their works. Indirectly, such action may also illustrate to copyright owners like Martin the value of participating in these services and choosing a less-restrictive CC license, enabling the creation of technologies that not only benefits readers, but also the content creator themselves.
I, for one, would like to thank Martin for the attention he’s brought to this issue. While it may not have been his intention to bring about this level of discussion, I think it’s been valuable nonetheless.
My original reaction to this, along with what would seem a number of others, was ‘OMFG WTF!’, but you do make some very good points, especially about embedding the license data in the feed. I do this to my own RSS feeds already.
Maybe these sites do need to start respecting Creative Commons data when its provided. Of course, we then need to configure the blogging clients to publish the license details in the first place – I know that in Movable Type it was added to my RSS 1.0 feed but not my 2.0 feed.
“I don’t think you can argue the facts – after all, trademarks and copyright are his beat.”
Oh, you can certainly argue the facts, since the confluence of technology and copyright clearly is *not* his strength.
The Web is made up of a never-ending series of proxy servers, caching mechanisms, and mirrors… they’re the foundation of the whole thing, the engine that makes “poor” Martin’s publishing possible. And most (if not all) of those tools and technologies violate the letter of his license every bit as much as Bloglines.
Earthlink takes his images and HTML, compresses them, and distributes them to paying users. Microsoft takes his pages, reformats them, and distributes them to paying MSNTV users. Corporate firewalls filter out any of his content they feel appropriate. Google caches the full text of his content. The list just goes on and on.
“To that end, perhaps we should be browbeating web-based services … to incorporate CC license recognition intelligence into their services and use it to filter out content…”
As the owner of such a service, my answer would be “Forget it.” The CC licenses are open to broad interpretation, and are wholly inappropriate for any machine-level examination. (Not to mention that the existing mechanisms for embedding licensing info in feeds are absolutely awful.)
I posted an article about good RSS citizenship a while back, and most of its suggestions boil down to personal responsibility. If Schwimmer doesn’t want his content reproduced, he can truncate his feeds. He can put them behind an authentication gateway. He can block Bloglines’ IP address at the server level.
In return, those of us writing feed-consuming apps can respect his efforts. If he blocks my server, I won’t try to get around the block. If one of my users redistributes his password protected feed, I’ll ban the user. If he puts a partial-content feed first among his autodiscovery links, I’ll default to using it.
It’s about working together and understanding the environment we share.
Roger makes a good point – the commercial nature of the Internet spans far beyond the aggregators (or the web cafe example I provided). Almost everyone between the content creator and the content consumer is a commercial entity that is gaining, albeit indirectly, from the works provided by the content creator.
And that’s why this is an important issue we need to resolve now before it’s too late.
Yes, the CC licenses are open to broad interpretation, and I think that might be something we need to fix. Russell Beattie astutely observes:
Exactly. We all seem to agree that what Bloglines is doing is acceptable by our standards, but it’s apparently not acceptable Martin’s standards. There will be others like him who disagree with our beliefs – our only option is to protect ourselves and these services by demonstrating that when everyone plays the game the same way, everyone wins.
I think this is a great summary of why Mr. Schwimmer may be right on the law. As a lawyer and part of Mr. Schwimmer’s target market, I have observed that this may not just be a legal question:
http://www.generalcounsel.net/wiredgc/index.php?p=22