October 25, 2004June 4, 2008 by Brendon J. Wilson

Why The Labels Will Fall

Saturday night, Ashley and I were wandering home along Castro Street in Mountain View, when I heard the strains of a bluegrass jam in full swing. We took a quick detour over to the Dana Street Roasting Cafe to see what was going on.

The place was, in a word, packed. Every chair filled, every patron’s eyes and ears glued to the band of the evening, Houston Jones, as Glenn “Houston” Pomianek ripped through a babbling bluegrass solo. We grabbed a coffee and stuck around for a half dozen songs and then toddled home to watch Saturday Night Live.

And that’s when Ashlee Simpson proved, once and for all, why the mainstream music labels are wholly unsuitable to be the stewards of culture.

Ashlee, as you may or may not know, is the younger sister of Jessica Simpson. She’s been following in the trend of other equally untalented starlets expanding their empires into the world of music. She (or at least the genetic pool that gave rise to her) can’t spell, I hear you saying, but surely she can play an instrument? Of course not, says I! Fair enough, you think, I guess she’s a vocalist.

Or so you would hope. Unfortunately, you’d be wrong.

In her first performance of the evening, Ashlee demonstrated that the task of lip-synching her performance stretched the limits of her meager abilities. And it only got worse, as the lip-synch track for the second song was for the wrong song, forcing her rush off-camera. Of course, the all-seeing eye of the Internet caught it all on video.

There are millions of independent bands out there like Houston Jones, stocked with real musicians, with real talent, and original material that they actually wrote. Previously, these bands were unable to reach an audience without the help of a label. But that’s changing. I expect that over the next ten years, the label grips will weaken, driven in part by dissatisfaction with the quality of product available, but also by the shear amount of much better (however the listener chooses to define “better”) material available from independent musicians.

The question now is one of discovery. Chris Anderson’s Long Tail article made a good point of demonstrating the value that lives outside the mainstream – all we need now is a way for people to easily find the stuff. Amazon.com recommendations can only do so much, as Amazon.com is ultimately limited by what it can carry. Bloggers will probably carry some of the weight, though I’d feel a little more confident in this turning the tide if there were some way to reward bloggers for directing traffic to artist’s sites, especially when such redirection resulted in a sale. With that kind of assistance, hopefully the money currently imprisoned in mainstream acts would get smeared across a much larger number of people. Nobody should be making millions for crap music; but any artist with talent and even a modest following should be able to make a living.

Of course, rewarding those who recommend products via their blog comes with its own set of issues.

October 3, 2004May 12, 2012 by Brendon J. Wilson

B-b-b-Bill!

Bill Gates (Bill!) dropped by the Computer History Museum on Friday for a brief congress with the Microserfs of Silicon Valley and a conversation with John Hennessy (President of Stanford). Topics covered by the conversation: security, DRM, malware/adware, making computers even easier, and The Future.

But first some fun.

The event opened with Microsoft’s “Behind the Technology” video, a spoof of VH1’s “Behind the Music” that charted the rise of Microsoft from the days of the Altair to present day. In a particularly hilarious sequence, Anthony Michael Hall recounted the stress of playing Bill Gates in “Pirates of Silicon Valley“:

Anthony Michael Hall: Preparing for that role was challenging – the caffeinated drinks, the cold pizza, the late nights, the lack of showers – it was hell. I mean, this guy was a geek.

Video cuts to Bill Gates

Bill Gates: He’s supposed to look like me?!? Come on – that guy’s a geek!

The video was rounded out with comedy ranging from the absurd (P. Diddy rapping about DOS and his all-DOS rap album project, “DOS Forever”) to the downright scary (Steve Balmer reprising his “Monkey Boy” antics as he hawks Microsoft Bob in a pitch that would put Ron Popeil to shame). Bill even got in on the comedy:

Bill Gates: It was very clear to me that the Internet was where everyone was going to be. It was especially clear to me after everybody had already gone there.

The video wrapped up with a highlight of the fictitious next episode of the program focusing on the exciting world of databases while cutting to a shot of Ellison aboard his yacht.

Right – humour aside – what was on Bill’s mind? Here’s the summary from my notes.

Natural Interfaces

John Hennesey put the question to Bill: what do you see as the biggest failure of computers? Bill responded that we’d been working on speech recognition since the mid-sixties and we were still having a difficult time with getting it work reliably. The need for speech recognition, from his point of view, is being driven by the need to provide more natural user interfaces which enable people to interact with computers in an intuitive way. The same thinking also applied to digital ink and handwriting recognition – and in both cases, Bill believed that Asia would be on the forefront of these technologies, driven by the unsuitability of keyboards for handling Asian languages.

Privacy and Security

When asked about the tradeoff between privacy and usability, Bill started by talking about the threat of spam and phishing attacks. In the case of spam, he felt the current solutions were about halfway to solving the problem – he noted that in the case of Microsoft’s internal network, he’s never received a piece of spam. In contrast, he viewed the threat of malware and adware to be on the rise – and revealed that Microsoft intends to provide a solution. This is rather ironic, given that security holes in it’s own products, primarily Internet Explorer and the Windows operating system, are providing the means to infiltrate users’ computers and propagate this menace.

The conversation turned to talk about the threat of allowing arbitrary code to run on a computer. Bill explained the difficulty Microsoft had in trying to simplify the concept of security for the user – initially, they thought it would be enough to have a popup ask the user if they wanted to allow a script or embedded executable on a web page run on the user’s computer. Unfortunately, Microsoft soon learned that users’ simply clicked on “OK” for everything! Going forward, Bill believes there needs to be tools to “prove” code, to show or describe contracts between code modules.

Preventing bad code from being installed in the first place only provides part of the solution. Another part is isolation to ensure that any infected machine is unable to propagate its infection to other machines. Part of the problem, according to Bill, is that the Internet is an open system. Unlike biological systems, where the spread of a virus is limited by the local environment, a machine on the Internet can contact just about any other machine – infection runs rampant. In the future, Bill believes we need to build systems that enforce isolation by default – who to accept connections from (or data, as the recent JPG decoding flaw illustrated so effectively). In short, the Internet is missing some form of guarantee; whether this is achieved by layering something on top of the existing system or by establishing a new system remains open to debate.

Digital Rights Management (DRM)

Inevitably, the discussion turned to focus on DRM, which is only natural as any system that can “prove” code might just as easily be able to be used to ensure that the user can’t access media for which they haven’t paid. Most interesting was how Bill focused this discussion on privacy of tax records, patient records, and other private information, instead of media. When asked later by Brad Templeton about the feasibility of DRM in light of the analog hole, Bill was quick to contrast the DRM requirements of media from those of other private information. Undoubtedly, Microsoft is going to pursue DRM for applications like health records – and in that domain, he argued that there is no equivalent to the analog hole (though I would argue otherwise – copying the information by hand counts, at least in my mind).

When it comes to media, Bill viewed this mostly as a consumer issue. There will always be leakage, but the key to successful DRM would be removing the barriers to transportability. I should be able to move my music around without a problem – the rights and the music should be held separately, in fact, he argued. The transportability of secured media will be the determining factor for where the balance between free and paid media – make it easy for the user, and they’ll pay for that convenience rather than scrounging to rip off the content producers (a point hit on in “The Long Tail” in this month’s Wired).

Open Source

During the questions, one of the audience members asked about how Microsoft would proceed in light of the threat of Linux and Free/Open Source Software, especially in developing markets like China. Bill got a little out of joint here when the person posing the question mentioned that more that 50% of all servers were running Linux. “First, start with the facts,” Bill quipped, and proceeded to explain that Windows was still dominant in the server market.

Bill then pointed out that China already has free software – they’re running pirated versions of Windows! The key to the future for Microsoft in these markets was proving the value of the software, the system, the support, and the ongoing innovation required to meet customer needs that Linux was not capable of delivering. In countries where Microsoft faced high piracy rates, this strategy had brought compliance rates into line with those in North America, and he seemed convinced that the same would happen in China.

Bill went on to point out that Linux was mainly serving to unite the fragmented UNIX market – something that the UNIX manufacturers had been unable to do (“Every week, they’d all get up on a stage somewhere and swear to work together, and then the HP guy or the IBM guy would go back to the engineers and demand they make their version better than everyone else’s!”). In his view, in the future there will only be two operating systems: Windows and Linux. As for the others? Bill got a bit cocky here, saying:

Bill Gates: Microsoft has had clear competitors in the past. It’s good that we have museums to document them.

Then again, the Computer History Museum just happens to be located in a former SGI building, so perhaps the cockiness is justified.

E-Voting

This topic came up somewhere in the DRM discussion, but was touched on only briefly. Bill contrasted the difficulty of securing software from securing the electoral system in terms of the problem of having to convince the public at large that a system is secure. As he put it quite succinctly:

Bill Gates: Software is magic. People don’t want magic involved in ensuring the integrity of the voting process.

A-freakin’-men!

Conclusion

Unfortunately, I never had the opportunity to ask Bill a question provided by my co-worker:

When you and Paul Allen wrote the first version of Basic for the Altair on a home-made software emulator, the legal system was, shall we say, less mature than it is today. Your hacking led to one of the largest creations of jobs, wealth, and technological progress in this country’s history.

Do you feel that what you did then would be possible in today’s intellectual property framework, and do you see that as a good or bad thing?

Overall, I was pretty impressed with the event. Although I had seen Gates speak before at a Microsoft conference (where he delivered a keynote speech and introduced a few demos), he seemed more engaged in this discussion. Though nothing he said was especially surprising, the breadth and depth of his apparent knowledge was impressive. It’s worthwhile to try and see him if you ever get the chance.